Private Label Rights Primer

Making money on the Internet is not as easy as people would have you think it is. Work is involved – but it can end up being very easy to maintain once you get it rolling the right way. Considering that most jobs involve you having to do things you don’t like to do with people you don’t like to be around for way too little money compared to the amount of time you are spending doing them, you are way more likely to enjoy working for yourself.

When choosing something to do online, it is often a good idea to start off with products that have already been created for you. The best of these are called PLR products.

What is PLR?

PLR stands for Private Label Rights. It means you have the right to turn these products into something that you can put your name on. Usually that only entails changing the title, reformatting the content and adding a few images (royalty free) to make your product unique. You would also want to change the cover graphics to reflect the name that you have given the product, but that can be outsourced for a very small fee.

PLR is a great starting point for online marketers, because it allows you to break into a market with very little work in the beginning (the product creation part). Now, the work you will have to take on is crucial to getting your product sold. And that is what I am going to talk about here.

Where can I get PLR?

The point of this article is not about the PLR itself, but what you do with it, so I am not going to sell you anything here. If you want a good source for PLR, go to PLRInsider.info and look at the extensive variety of PLR that they have available. They don’t write it themselves, but they do market it at the lowest prices around.

Research – I hate that word

Researching is more like detective work. You have to find out what your market is craving. If you decide to go into the golf niche, for example, you might do some research and find out that putting is an area that many golfers are begging for a way to reduce their strokes on the green. If you go to Clickbank Marketplace, you can research the various products that are available for putting. These products will be great ways for you to make additional money in affiliate commissions after you have built your list. (more on that later).

Once you know that the market you are targeting has a lot of potential affiliate products for you to sell, that is when you look for the PLR products that you want to use to build your audience.

How to make money – “condensed version”

Once you have decided on the target market, the following will be what you do to make money:

• Sell a PLR product
• Build a list of buyers
• Build a list of potential buyers
• Sell commissionable products
• Create your own product
• JV with other product owners
• Write a book about your target market
• Create a video series about your target market

Again, this is a condensed version. I will explain these in more detail, but not in this post. If you would like some one on one tutoring about how to do this, Micheal Savoie is very reasonable and knows what he is talking about. You can listen to his show on Tuesdays at 11AM Eastern – The Blogging With Micheal Show. I actually picked up a lot of what I discuss here from listening to him.

In closing…

I know, I opened up more questions than I answered, right? That is the nature of this marketing beast. You need an MBA to understand it all (I do not have an MBA). But the good thing is, you only have to understand the next step.

Right now, if you are a beginner, your next step is to start researching your market.

Find the target market that will make you money.

Find a PLR product (or products – I will explain this in my next post) that you can use to start building a list of buyers. I will give you the details of what you should be doing with the PLR product on the next post.

The most important thing you need to do is: