Sell A PLR Product

In the first installment of this long series… (yes this is a lifetime of learning and taking action)… I gave you a condensed version of the make money online using PLR method:

• Sell a PLR product
• Build a list of buyers
• Build a list of potential buyers
• Sell commissionable products
• Create your own product
• JV with other product owners
• Write a book about your target market
• Create a video series about your target market

Today we are going to concentrate on the selling a PLR product. This can be broken down into three simplified steps:

• Editing the product.
• Setting up the sales page and download page.
• Marketing the product.

Buying PLR Products

If you read through my previous post, I mentioned that you should look at getting more than one PLR product but did not go into more detail. Mainly, when you purchase a higher quality PLR product, it will contain a few of the things we need for a successful PLR product sales campaign.

Obviously, the first part is the eBook itself. It should also have a sales page, a download page and product graphics. What you also should be looking for is one or more reports related to the product along with a squeeze page and download page for the reports. If the package you purchase does not have the report, you can have one written for you inexpensively at iWriter. PLRInsider.info also will have PLR reports available from time to time in many niches.

Why The Reports?

Reports are handy for building a list of potential buyers and for our marketing funnel. We will discuss the marketing funnel in more detail in a future post when we get to the building a list portion.

Reports are also great because you can also turn them into affiliate landmines. You take the report, edit it similarly to the way I outline below for your eBook – include an about me section and an additional reading section where you can send people to affiliate products – but your primary goal is still to send people to your sales page for the product you want to sell them – your product. So when you work with the reports, make them high quality and educational without giving away all of the information that is available in your follow-up book.

Editing the product

PLR products will usually come to you with the source documents in a commonly editable format. If you have Word, then you will be ready to go. If you do not have Word, you will need to download and install Open Office, a program suite that is open source (and free) and is compatible with Microsoft Office.

The main thing you want to do with your editing is to make the product look good. A high quality product is less likely to get refunds. Look for obvious errors. Use a uniform font throughout the ebook – make sure it is easy to read, as more readers are using tablets and cell phones to read their documents, fonts that look good in smaller sizes are important.

I won’t go into a whole lot of detail here on the formatting, because a lot of it is software intensive, but the point in to make the product look like it was worth twice the price you charged for it.

Insert your own stuff

You want your buyers to know about you as much as you want them to know about what they purchased the product for.

Why bother with that?

Mostly, you want your buyers to want to buy from you again and again. If you give them a product and then they don’t hear from you again, they will quickly forget who they got it from, so when the time comes for them to buy something else, you want them to remember that you took good care of them and you gave them a quality product for the money they paid you!

About Me

So, you want an About Me section in the book, that tells them about you and how they can get more stuff from you. You should have a blog to send them to as well as some social media links. (we will cover those things in the promotion section, but you should go ahead and create a Twitter profile, Facebook Fanpage and Google Plus Page for your persona (I say persona because you could be marketing as a company, a pseudonym or yourself – but you don’t want all your business stuff mixed in with your personal stuff, especially since you are limited to 5000 personal followers on Facebook)

If you tell them about you, they will have a deeper connection with you. Even if you are not marketing as yourself. If you are not a golfing expert, you might want to create a golfing persona that “is” an expert. I found a golf site that made me laugh because it was obviously a golf persona and the owner was not afraid to run with it. He told stories about his exploits on the golf course and worked in references to products within the stories. It was really entertaining. But choose wisely, because if your market “takes off” and you find yourself becoming a high profile personality in that market, you will have to decide whether you want to be known as that persona or yourself. I can’t advise you on that, but you can ask Alice Cooper about that, since his name is a persona…

Additional Reading Section

A section of your ebook should tell your readers about other books they may be interested in. If you already have other PLR products or your own products, they can be added here as well. But the majority of the recommended reading should be affiliate products. (you should include a short disclaimer telling people that you are compensated for any purchases at the bottom of the page on in a section of your book to protect yourself from FTC pursuit). This gives your readers that ability to keep on reading about their favorite topic and gives you a chance to make come money. (You should have grabbed the affiliate links to these products when you did the research phase…)

Graphics

You will need graphics. Well, you don’t have to have them, but you will find that people consider a product with graphics more valuable than one without. You can take screen shots if the product is demonstrating software, or go to the store and take pictures of various items that may be mentioned in your product (like golf clubs, balls, bags and ball washers in the case of the golfing niche). You can also get royalty free images on sites like stockvault.net or stockxchange.hu (those two are free – many exist that charge per image or a monthly, it depends on how much you need graphics. I tend to pay as I go, but I don’t use a lot of specialized graphics, either. Some in the medical field are very expensive).

Use graphics that help people get in the frame of mind for the chapter that you are adding it to, or that tells a story about what you are about to reveal. For example, if I were going to talk about how dangerous it was to play golf in swamplands, I might use a photo like this:

Just don’t get yourself in hot water – use royalty free images.

Setting Up The Sales and Download Page

Most PLR comes with a sales page and a download page. But you will need to change things on them, or you will not make any money.

Find all references to the product name on these pages and change them to your new product name. Remember, you are renaming the product. Get the graphics changed to reflect the new name as well – nothing says “I didn’t really create this product” more than a graphic that says Golfing Putts Explained when you are stating the product name as Putting Explained. Go to Fiverr.com and pay someone $5 to make you a nice ecover.

You will want to set up a payment button so that people can pay you. I recommend using JVZoo or ClickBank, simply because you can end up with affiliates promoting your product for you. But in the beginning, you can also use PayPal links. Again, it is beyond the scope of this post to give you step by step on how to do this, but please do it!

Get Hosting

You will need a hosting account to store the downloads and your website. You can find good hosting for $10 a month!

The cool thing about this is that you can also create a blog on that domain, too. Now, I have an idea. If you want a blog installed and set up for you, I can do it for free. But you will have to buy the hosting through my partner, Carlton Lybert. He will receive a notification that you have signed up and will contact you directly. Here is his link for the hosting:

http://carltonlybert.hostthenprofit.com

And it will also give you another piece of the puzzle that you will need in our next installment – building a list.

We have covered a lot in this installment, and I wanted to get through the marketing part, but it is a whole post in itself. Also, it will require us to have some of the other steps ready as we start our funnel…

So in our next installment, I will cover a brief overview of the marketing. For now, get your PLR and get it edited. Get your hosting, and Carlton and I will get you set up with your first blog on your own domain. (wow! I didn’t even mention getting a domain… I used to use GoDaddy for my domains, but they have become unreasonable in their renewal fees. So I have switched over to NameCheap. Use Coupon Code DOMAINZZ to save on domain registration or transfer)

Ok, see you in the next installment.